EXAM PORTFOLIO

 

3. SCHEDULE OF THE NGO FOUR ANNUAL EVENTS

On 08 August, 11:30am hosted a staff workshop

On 11 September, 17:00pm Africa day is celebrated

On 09 October, 18:30pm AGM speaker announcement

04 July, 08:00am hosting a numeracy training session  

 

4. HIV/AIDS policy of the NGO

While the organisation is locally based and desired to meet the local condition, the overarching policy of HIV and AIDS. Awareness, prevention and the health support applies to all employee of Greenpeace organization and its subsidiaries’.

HIV/AIDS POLICY INCLUDE THE FOLLOWING

HIV testing, confidentially and disclosure .promoting safe work environment .education and awareness. Access to treatment and care.

EDUCATION AND AWARENESS

Our organization is concerned about wellness of the colleagues and their love ones. The organization provided benefit and the programs that have the important role in presenting the dignity of the workers infected by the HIV and AIDS

PROGRAMS INCLUDE

Information in voluntary HIV and AIDS testing and counselling service. Information in a safe sexual transmitted disease and health promotion include the substance abuse.

 

 

5. Copy of the NGO’s online reputation management strategy

 Reputation management strategies involve a blend of internet monitoring and message control to identify what is being said about a brand online to proactively and reactively put out positive on brand message which will help to form positive perception within target audiences.

Digital marketing

This marketing is one of the most effective ways that can help in spreading the word about the organisation and of the most important element of the successful digital marketing for the NGO is the online reputation management.an effective reputation management strategy allows the organisation to gain the new leads while also establishing with the donors. The online reputation management start with the accepting the word of mouth which may drive new volunteers, donors. Generally we break down successful reputation management into three interrelated part.

Building calls with the social media and email marketing

To have long term audience maintenance strategies take place over two main digital channels which are social media and email .when it comes to social media including Twitter, Facebook and instagram and it is important that they should remain active on the pages and profile and really foster a sense of community between the organisation and the audience

 

6. Compile an integrated brand marketing plan for your NGO.

Recognize several marketing communication methods; it is critical to figure out which marketing communication channels you should use as part of your integrated marketing strategy. Should gather data, conducting research on the problem may come across or to address and consider your target audiences preference for receiving information. After all of these we should decide which channels are most suitable for your campaign, these are other examples

Social media

Using social media to establish relationships raise brand and motivate visitors to your website so that can be a good way to start. Digital marketing strategies employing social media, when paired with email and content marketing they convey great results by engaging with your target audience on a platform they already spend time daily. Get social it is a social analytics and publishing platform that the Greenpeace uses ,dark social help to improve the organisation reach and clinks by high percent's on social media.it also helps marketers measure ,promote and amplify best content.

Creating marketing material include any item for communicating the marketing to customers .in print marketing, this includes business card, brochures ,logo and catalogs and others.

 

Content marketing

On these marketing make sure that your material available online through  blog content ,video marketing ,premium content (behind a landing page to gather information ),pop ups and dynamic website content  to let your potential buyers interact  and learn more about you before they start making decisions.